September 13, 2017

Jackson Center, OH

Airstream® Expands Popular Touring Coach Lineup: Introduces the Airstream Atlas

Airstream, the manufacturer of the iconic “silver bullet” travel trailer, today announced the debut of its newest touring coach, the Airstream Atlas. As the market share leader in Mercedes-Benz® Class-B motorhomes with the Airstream Interstate for six years in a row, the Atlas leverages the same uncompromising approach to luxury design that continues to make the Interstate a success. Designed to offer supreme luxury, comfort and safety qualities, the Atlas has more than 50 best-in-class features and the most spacious floorplan in Airstream’s touring coach line-up.

The Airstream Atlas is built on the award-winning Mercedes-Benz cut-away chassis and boasts every advanced performance, luxury and safety option available. Built for travel comfort, the Atlas’ bold design and premium safety features give travelers the confidence and security of knowing you and your loved ones are enjoying life’s richest experiences in one of the most advanced motorhomes on the road today.

The Atlas boasts beautiful bodylines with custom bodywork that eliminates many seams and trim common on other motorhomes. It includes a power slide out room with a Murphy bed suite, luxurious soft-touch interior styling with Ultraleather® seating, signature high-gloss Airstream cabinetry and a 40” LED HDTV hidden on a power lift inside the credenza.

“Our Interstate product has set the bar high with a strong leadership position in the Class-B market; and it was a natural move to expand our partnership with Mercedes-Benz and get into the B+ segment” said Bob Wheeler, President and CEO of Airstream. “We designed the Atlas with the vision of making the best motorhome with the top features and designs that are out of reach for most builders. Every aspect was thoughtfully considered in pursuit of unparalleled driver comfort, safety and design quality that we could offer. We’re not resting on past success, we’re building on it. ”

The Atlas features more than 50 best-in-class features including:

  • Air Ride Suspension System
  • 3.2kw Cummins-Onan Quiet Diesel Generator
  • Luxurious Rear Bath Suite with Teak Shower Inlay
  • Murphy Suite with Froli® Ergonomic Sleep System
  • Keyless remote locking exterior storage compartments
  • Advanced safety features: collision prevention assist, lane keeping assistant, side and rear view camera assist, load adaptive electronic stability program, high-beam assist, headlamp cleaning system, and automatic rain-sensing windshield wipers

Airstream dealers will begin receiving inventory throughout the fall and consumers may place orders for delivery in spring of 2018. For more information about Atlas and other products in Airstream’s lineup, please visit www.airstream.com.

About Airstream

Airstream, manufacturer of the iconic “silver bullet” Airstream® travel trailer, is the longest-tenured recreational vehicle manufacturer in the world. The company’s mission, as set forth by founder Wally Byam, is to create well-designed, high-quality products that allow people to follow their dreams and explore the world in home-like comfort.

A steadfast commitment to Byam’s credo, “Let’s not make changes, let’s only make improvements,” has made the aluminum Airstream travel trailer a timeless classic. An unwavering focus on innovation keeps the company at the forefront of technology and customer experience in both the towable and motorized sectors.

Airstream is based in Jackson Center, Ohio, where a team of skilled craftspeople hand builds each travel trailer and upfits every Mercedes-Benz(R) touring coach, adding daily to the brand’s reputation for quality and innovation.

For more information, please visit Airstream.com, call 877-596-6111 or mail us at Airstream, Inc., 419 West Pike Street, P.O. Box 629, Jackson Center, Ohio 45334.

Learn more about Airstream, our dealers, and current travel trailer and touring coach models at airstream.com. For the latest news on Airstream, like us on Facebook and follow us on Twitter and Instagram.

Airstream, Inc. is a subsidiary of Elkhart, IN-based THOR Industries, Inc. (NYSE: THO). THOR is the sole owner of operating subsidiaries that, combined, represent the world’s largest manufacturer of recreational vehicles. For more information on THOR Industries and its products, please go to thorindustries.com.

THOR Industries recognizes the environmental, social, and governance risks and opportunities presented by climate change.  With our recent commitment to ‘Business Ambition for 1.5°C’, the THOR Family of Companies is taking bold actions to address climate change by committing to be carbon net-neutral by 2050, with an interim target of 50% reduction in greenhouse gas emissions by 2030.  Airstream, RV’s most iconic brand, has consistently focused on sustainable efforts so it’s natural they are the first in the industry to offer an initiative allowing consumers to participate in carbon sequestering directly.  We are excited to support Airstream’s ‘Caravan to Carbon Neutral’ campaign, an important step toward THOR’s carbon net-neutral future.