Airstream Promotes Mollie Hansen to Chief Marketing Officer
Veteran marketing executive continues to drive brand’s resurgence
(Jackson Center, OH) – Airstream names Mollie Hansen to the newly created post of Chief Marketing Officer. Hansen was previously Vice President of Marketing for the company, which manufacturers the world’s most iconic recreational vehicle.
As CMO, Hansen will oversee all brand positioning, including advertising, entertainment, retail marketing, external communications, consumer research, partnerships, licensees and corporate social responsibility.
“Mollie is the consumer whisperer,” said Airstream President & CEO Bob Wheeler. “She has an unparalleled understanding of consumers’ motivations and the journey they make towards a purchase. She is a student of the customer’s emotional responses during that journey, and how to leverage those feelings to drive action. We are lucky to have her on our team.”
In the seven years since Hansen joined Airstream’s executive team, the recreational vehicle manufacturer’s weekly unit output has quadrupled, its online community has grown exponentially, and the brand’s status as an American icon is solidified with a new generation of outdoor adventurers.
“It’s a privilege to be entrusted as a steward of the Airstream brand,” said Hansen. “For almost 90 years the name has been synonymous with outdoor adventure and unsurpassed quality. I’m deeply appreciative of this new opportunity to share the Airstream story and lifestyle with people across the generations and around the world.”
Before Airstream, Hansen worked extensively in the athletic footwear and apparel industry. She came to Airstream from Converse, where she was Director of Retail Marketing and Merchandising. Before joining Converse, Hansen spent eight-plus years at Adidas Group, rising from Director of Visual Merchandising to Head of Retail Marketing. She started her marketing career at Nike as a merchandising manager.
Mollie Hansen holds a degree in Human Environmental Science Journalism from the University of Missouri. She is also a graduate of The University of Notre Dame’s Executive Education Program.
Airstream, manufacturer of the iconic “silver bullet” Airstream® travel trailer, is the longest-tenured recreational vehicle manufacturer in the world. The company’s mission, as set forth by founder Wally Byam, is to create well-designed, high-quality products that allow people to follow their dreams and explore the world in home-like comfort.
A steadfast commitment to Byam’s credo, “Let’s not make changes, let’s only make improvements,” has made the aluminum Airstream travel trailer a timeless classic. An unwavering focus on innovation keeps the company at the forefront of technology and customer experience in both the towable and motorized sectors.
Airstream is based in Jackson Center, Ohio, where a team of skilled craftspeople hand builds each travel trailer and upfits every Mercedes-Benz(R) touring coach, adding daily to the brand’s reputation for quality and innovation.
For more information, please visit Airstream.com, call 877-596-6111 or mail us at Airstream, Inc., 419 West Pike Street, P.O. Box 629, Jackson Center, Ohio 45334.
Learn more about Airstream, our dealers, and current travel trailer and touring coach models at airstream.com. For the latest news on Airstream, like us on Facebook and follow us on Twitter and Instagram.
Airstream, Inc. is a subsidiary of Elkhart, IN-based THOR Industries, Inc. (NYSE: THO). THOR is the sole owner of operating subsidiaries that, combined, represent the world’s largest manufacturer of recreational vehicles. For more information on THOR Industries and its products, please go to thorindustries.com.
THOR Industries recognizes the environmental, social, and governance risks and opportunities presented by climate change. With our recent commitment to ‘Business Ambition for 1.5°C’, the THOR Family of Companies is taking bold actions to address climate change by committing to be carbon net-neutral by 2050, with an interim target of 50% reduction in greenhouse gas emissions by 2030. Airstream, RV’s most iconic brand, has consistently focused on sustainable efforts so it’s natural they are the first in the industry to offer an initiative allowing consumers to participate in carbon sequestering directly. We are excited to support Airstream’s ‘Caravan to Carbon Neutral’ campaign, an important step toward THOR’s carbon net-neutral future.