January 04, 2018
Jackson Center, Ohio
Airstream Partners with Jayco Australia to Relaunch Brand in Australia
Airstream, manufacturer of the iconic “silver bullet” travel trailer, today announced that it has partnered with Jayco Australia to relaunch the Airstream brand in the country. Jayco Australia, an RV manufacturer with around 50 percent market share in the Australian RV industry, will launch the Airstream Basecamp early next year and two International model travel trailers later in 2018 at five of its dealers across the country.
Jayco is a natural choice for Airstream because of its strong understanding of the Australia market and its existing infrastructure to support a brand as iconic as Airstream. Founded in 1975 by Gerry Ryan, Jayco has been committed to the caravan market in Australia for more than 40 years and, during this time, has built nearly 200,000 RVs.
“In many ways, Jayco Australia is the Australian RV market,” said Bob Wheeler, CEO of Airstream. “Their customer-centric approach and commitment to quality aligns with the Airstream brand, and we couldn’t be happier about partnering with such a trusted leader. Jayco’s national network of dealers, combined with their industry-leading in-country support, will serve Airstream customers well for many years to come.”
“Jayco is pleased to announce this partnership with Airstream USA,” said Gerry Ryan, owner of Jayco Australia. “The iconic nature of Airstream caravans, combined with the great reputation the company has had for more than 85 years, should serve our dealers well while offering a unique product to Australians across our great country. We look forward to many years of success with this partnership.”
To kick off their partnership, Airstream and Jayco will launch the re-engineered Airstream Basecamp at the Victorian Caravan Camping & Touring Supershow in Melbourne this February. Additional Airstream models will be available in 2018 as they are developed to meet the unique needs for the Australian market. Airstream and Jayco will release further information as it becomes available.
Airstream, manufacturer of the iconic “silver bullet” Airstream® travel trailer, is the longest-tenured recreational vehicle manufacturer in the world. The company’s mission, as set forth by founder Wally Byam, is to create well-designed, high-quality products that allow people to follow their dreams and explore the world in home-like comfort.
A steadfast commitment to Byam’s credo, “Let’s not make changes, let’s only make improvements,” has made the aluminum Airstream travel trailer a timeless classic. An unwavering focus on innovation keeps the company at the forefront of technology and customer experience in both the towable and motorized sectors.
Airstream is based in Jackson Center, Ohio, where a team of skilled craftspeople hand builds each travel trailer and upfits every Mercedes-Benz(R) touring coach, adding daily to the brand’s reputation for quality and innovation.
For more information, please visit Airstream.com, call 877-596-6111 or mail us at Airstream, Inc., 419 West Pike Street, P.O. Box 629, Jackson Center, Ohio 45334.
Learn more about Airstream, our dealers, and current travel trailer and touring coach models at airstream.com. For the latest news on Airstream, like us on Facebook and follow us on Twitter and Instagram.
Airstream, Inc. is a subsidiary of Elkhart, IN-based THOR Industries, Inc. (NYSE: THO). THOR is the sole owner of operating subsidiaries that, combined, represent the world’s largest manufacturer of recreational vehicles. For more information on THOR Industries and its products, please go to thorindustries.com.
THOR Industries recognizes the environmental, social, and governance risks and opportunities presented by climate change. With our recent commitment to ‘Business Ambition for 1.5°C’, the THOR Family of Companies is taking bold actions to address climate change by committing to be carbon net-neutral by 2050, with an interim target of 50% reduction in greenhouse gas emissions by 2030. Airstream, RV’s most iconic brand, has consistently focused on sustainable efforts so it’s natural they are the first in the industry to offer an initiative allowing consumers to participate in carbon sequestering directly. We are excited to support Airstream’s ‘Caravan to Carbon Neutral’ campaign, an important step toward THOR’s carbon net-neutral future.