Airstream, manufacturer of the iconic “silver bullet” travel trailer, today announced that it has partnered with Jayco Australia to relaunch the Airstream brand in the country. Jayco Australia, an RV manufacturer with around 50 percent market share in the Australian RV industry, will launch the Airstream Basecamp early next year and two International model travel trailers later in 2018 at five of its dealers across the country.
Jayco is a natural choice for Airstream because of its strong understanding of the Australia market and its existing infrastructure to support a brand as iconic as Airstream. Founded in 1975 by Gerry Ryan, Jayco has been committed to the caravan market in Australia for more than 40 years and, during this time, has built nearly 200,000 RVs.
“In many ways, Jayco Australia is the Australian RV market,” said Bob Wheeler, CEO of Airstream. “Their customer-centric approach and commitment to quality aligns with the Airstream brand, and we couldn’t be happier about partnering with such a trusted leader. Jayco’s national network of dealers, combined with their industry-leading in-country support, will serve Airstream customers well for many years to come.”
“Jayco is pleased to announce this partnership with Airstream USA,” said Gerry Ryan, owner of Jayco Australia. “The iconic nature of Airstream caravans, combined with the great reputation the company has had for more than 85 years, should serve our dealers well while offering a unique product to Australians across our great country. We look forward to many years of success with this partnership.”
To kick off their partnership, Airstream and Jayco will launch the re-engineered Airstream Basecamp at the Victorian Caravan Camping & Touring Supershow in Melbourne this February. Additional Airstream models will be available in 2018 as they are developed to meet the unique needs for the Australian market. Airstream and Jayco will release further information as it becomes available.