February 24, 2021

Airstream Customer Council Established for Second Year

Advisory Group Will Offer Feedback and Recommendations to Enhance the Airstream Owner Experience

JACKSON CENTER, OH (February 24, 2021) – Airstream, Inc., maker of the iconic “silver bullet” fleet of Airstream® travel trailers and best-in-class touring coaches, has selected a diverse group of 15 Airstreamers, including several new owners, to serve on the company’s second Airstream Customer Council (ACC).

The ACC was created in 2019 as part of Airstream’s ongoing efforts to elicit owner feedback and give Airstreamers a voice in the product’s future. The company adopted 21 product and customer experience improvements recommended by the first ACC.

The current schedule calls for members of the ACC to meet with Airstream executives four times during 2021. Council members will also have ongoing access to the Airstream leadership team to provide feedback and guidance to improve the Airstream experience. 

“Airstream owners are deeply knowledgeable and passionate about the product,” said Bob Wheeler, Airstream President and CEO. “So it was no surprise that the first ACC offered many invaluable insights and suggestions for improvement in the overall owner experience. We look forward to working with the new ACC members to build on that successful outcome.”

The new ACC consists of 15 Airstream owners — up from 12 on the first council — selected from almost 800 applicants. The new panel consists of a diverse group of owners aged 36 to 73 who bring a range of experience to the process. 

More than half of the new ACC panelists are new owners who have been Airstreaming for one year or less. Many recent Airstream buyers were motivated by a desire to travel and experience the outdoors in a socially-distanced manner during the pandemic. Others are part of a growing group of Americans who have taken their lives mobile, choosing to live and work full-time from the road.

Three members of the 15-member ACC own Airstream Touring Coaches while 12 have Travel Trailers. The group includes a retired teacher living full-time in her Airstream, a first-time camper just discovering America’s natural wonders, a young couple with two kids traveling full-time while homeschooling and working from the road, and a senior technology industry executive who uses his Airstream to relax and regroup.

“We’ve received sixteen hundred applications from Airstream owners to the ACC in just our first two years,” said Justin Humphreys, Vice President, Sales. “That’s yet another testament to the deep bonds that exist between Airstream and its community. The hitch-level insight provided by the first ACC is difference-making. We can’t wait to start learning from this council — especially from the new owners on the panel, who see our products and lifestyle with fresh eyes.”

About Airstream

Airstream, manufacturer of the iconic “silver bullet” Airstream® travel trailer, is the longest-tenured recreational vehicle manufacturer in the world. The company’s mission, as set forth by founder Wally Byam, is to create well-designed, high-quality products that allow people to follow their dreams and explore the world in home-like comfort. A steadfast commitment to Byam’s creed, “Let’s not make changes, let’s only make improvements,” has made the aluminum Airstream travel trailer a timeless classic. An unwavering focus on innovation keeps the company at the forefront of technology and customer experience in both the towable and motorized sectors. Airstream is based in Jackson Center, Ohio, where a team of skilled craftspeople hand builds each travel trailer and upfits every touring coach, adding daily to the brand’s reputation for quality and innovation. Learn more about Airstream, our dealers, and current travel trailer and touring coach models at www.airstream.com. For the latest news on Airstream, like us on Facebook and follow us on Twitter and Instagram. Airstream, Inc. is a subsidiary of Elkhart, IN-based THOR Industries, Inc. (NYSE: THO). THOR is the sole owner of operating subsidiaries that, combined, represent the world’s largest manufacturer of recreational vehicles. For more information on THOR Industries and its products, please visit www.thorindustries.com.

THOR Industries recognizes the environmental, social, and governance risks and opportunities presented by climate change.  With our recent commitment to ‘Business Ambition for 1.5°C’, the THOR Family of Companies is taking bold actions to address climate change by committing to be carbon net-neutral by 2050, with an interim target of 50% reduction in greenhouse gas emissions by 2030.  Airstream, RV’s most iconic brand, has consistently focused on sustainable efforts so it’s natural they are the first in the industry to offer an initiative allowing consumers to participate in carbon sequestering directly.  We are excited to support Airstream’s ‘Caravan to Carbon Neutral’ campaign, an important step toward THOR’s carbon net-neutral future.