October 20, 2017

Los Angeles, CA

ADCO, a Division of Covercraft Industries, Acquires Airstream® License

Leading Protection Products Manufacturer to Produce a line of Airstream Motorhome Covers and Accessories

ADCO Products, a division of Covercraft Industries, the leading branded manufacturer of protective RV covers, announced today that they have partnered with Airstream for a line of high-end licensed interior and exterior soft-goods to include motorhome covers, floor mats and lifestyle products.

“We are thrilled to align ourselves with perhaps the most iconic brand in the RV Industry,” said Morgan Ein, Vice President of Sales & Marketing at Covercraft Industries. “We know that Airstream is focused on quality driven by its distinctive and iconic design and ADCO is well positioned to capitalize on this business strategy.”

ADCO plans to develop and distribute Airstream branded products to Airstream’s dealer network within the United States and Canada as well as partner with Airstream’s Wally Byam Club.

“Airstream and ADCO have an exciting opportunity to bring innovative and unique products to market that will allow our customers to keep their Airstream touring coach protected and looking like new,” said Mollie Hansen, Vice President of Marketing at Airstream. “This partnership ultimately benefits the Airstream owner and we are thrilled to work with the Covercraft group as their commitment to quality aligns well with ours.”

David Howitt, the Founder and CEO of the Meriwether Group, a brand acceleration firm and trusted advisor, who guided the partnership commented “Airstream and Covercraft are both highly authentic and innovative brands who pride themselves on the promises that they make to their consumers. With both, you are getting a quality product.”

The Airstream products are expected to be widely available by Q1 2018.

About ADCO, a division of Covercraft Industries
ADCO is a manufacturer and distributor of innovative storage solutions and accessories for recreational vehicles. Parent company, Covercraft Industries, is the world’s leading brand for custom-patterned vehicle protection products including covers, UV sunshades, seat covers, canine travel products, dash mats and floor mats. For more information, please visit www.ADCOprod.com or call 800.541.2326.

About Airstream

Airstream, manufacturer of the iconic “silver bullet” Airstream® travel trailer, is the longest-tenured recreational vehicle manufacturer in the world. The company’s mission, as set forth by founder Wally Byam, is to create well-designed, high-quality products that allow people to follow their dreams and explore the world in home-like comfort. A steadfast commitment to Byam’s creed, “Let’s not make changes, let’s only make improvements,” has made the aluminum Airstream travel trailer a timeless classic. An unwavering focus on innovation keeps the company at the forefront of technology and customer experience in both the towable and motorized sectors. Airstream is based in Jackson Center, Ohio, where a team of skilled craftspeople hand builds each travel trailer and upfits every touring coach, adding daily to the brand’s reputation for quality and innovation. Learn more about Airstream, our dealers, and current travel trailer and touring coach models at www.airstream.com. For the latest news on Airstream, like us on Facebook and follow us on Twitter and Instagram. Airstream, Inc. is a subsidiary of Elkhart, IN-based THOR Industries, Inc. (NYSE: THO). THOR is the sole owner of operating subsidiaries that, combined, represent the world’s largest manufacturer of recreational vehicles. For more information on THOR Industries and its products, please visit www.thorindustries.com.

THOR Industries recognizes the environmental, social, and governance risks and opportunities presented by climate change.  With our recent commitment to ‘Business Ambition for 1.5°C’, the THOR Family of Companies is taking bold actions to address climate change by committing to be carbon net-neutral by 2050, with an interim target of 50% reduction in greenhouse gas emissions by 2030.  Airstream, RV’s most iconic brand, has consistently focused on sustainable efforts so it’s natural they are the first in the industry to offer an initiative allowing consumers to participate in carbon sequestering directly.  We are excited to support Airstream’s ‘Caravan to Carbon Neutral’ campaign, an important step toward THOR’s carbon net-neutral future.